Jubinale 08
The exhibitors presented products from all the sectors of the jewellery industry: gold jewellery, diamonds, precious and coloured stones, silver jewellery, amber jewellery, jewellery with coloured gemstones, watches, packaging, tools and machinery. Given that it was the first edition of this trade exhibition, and as such approached by many visitors with scepticism and treated with caution as the fourth jewellery trade show in Poland, both the number of exhibitors (119) and their broad and varied product range is a result which bodes well for future development.
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The Opening Ceremony
The exhibition was opened jointly by the President of Targi w Krakowie (Trade Fairs in Cracow) Ewa Woch and the Polish Jewellery Publishing House (JUBINALE organiser) CEO Andrzej Sadowski, who greeted the exhibitors and visitors. A toast was raised with a glass of champagne to JUBINALE’s success – to the joint success for the Exhibitors, Visitors and the Organiser.
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The Good Points
Many factors contributed to the exhibitors’ satisfaction, starting with the excellent organisation of the event, with no unnecessary bureaucracy and with emphasis on meeting the exhibitors’ needs. A well-thought-out advertising campaign, based on a single clear logotype, made a tremendous impression on the exhibitors. Security, technical services and car park facilities were also the object of praise.
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Jewellery and Fashion Shows
The concept developed for the jewellery and fashion shows, which became part of daily exhibition routines, made a hugely positive impact as well. Shows took place twice a day on the trade days and once on Sunday, with specialists from the OnoMono Creative Group, artistically directed by recognised fashion designer Monika Onoszko, showing how to combine fashion with jewellery and how to accessorise.
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The visitors at JUBINALE’08 had the opportunity to admire collections by 13 jewellery companies combined with 7 ladies fashion lines:
Amber Mix & Kamila Majcher
Anna Dziubek & Teresa Kopias
Hanna Makarsy Collection Eltrim Company & Femini
Marcin Bogusław & Aneta Rapacz
Aweg & Teresa Kopias
S.T.A.M.P.S. & House
Silvam & Aneta Rapacz
Lewanowicz & Aneta Rapacz
GCB: Amber Globe & Aneta Rapacz, Art 7& Aneta Rapacz, Balt & Aneta Rapacz, Enzo & Aneta Rapacz, VNS Venus & Aneta Rapacz.
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Mega Show
The Sunday Mega Show had a different stylistic dimension; it featured Michał Starost – a fashion designer celebrated both in Poland and abroad, author of many a provocative piece, with a track record of collaborations with the jewellery industry.
Thirteen collections were staged as a performance during which the public watched dancers – thieves in black outfits sneaking among the guests and appearing all of a sudden on the stage with a vile intention to steal jewels. The jewellers’ defender was there as well – a black guardian of public order, whom many ladies from the public would be eager to get caught by.
The last two dazzling collections to be shown were authored by Michał Starost, with jewellery by Lewanowicz and Polish Jewellery’s Trend-Scout Marcin Bogusław. The charm of beachwear and evening dress from this popular designer’s studio was emphasised by the glimmer of jewellery with coloured gemstones by Lewanowicz and unique pieces by young designer Marcin Bogusław.
The Mega Show also had Małgorzata Glinka, Europe’s best volleyball player from the Polish Golden Team, in raptures.
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New at JUBINALE
Every trade exhibition is an opportunity to showcase what’s new to the world. JUBINALE’08 gave many exhibitors a platform to present a whole range of new collections. Some of them displayed new designs of amber jewellery with gold, others surprising combinations of coloured stones and silver, still others put their bet on avant-garde classics (classic precious stones in a new setting). But every exhibitor was excellently in line with the event’s profile. For JUBINALE is a summer trend show.
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Seminars and Exhibitions
Apart from business discussions, jewellery and fashion shows, JUBINALE’08 also included art exhibitions and specialist seminars.
The Gallery of Art in Legnica showed two exhibitions out of a cycle of the Legnica Silver 2008 Festival. Therefore, Cracow hosted Silver Schools and Debuts. The former is an exhibition of designs by students from European schools which educate jewellery artists. It includes works by students from schools in Slovakia and Finland. Debuts, in turn, is a cycle in which the first individual exhibition by a graduate from a Polish jewellery college is organised every year. This year Legnica saw the debut by Jakub Śliwowski, graduate of the Academy of Fine Arts and Design in Łódź.
Moreover, the Wikwol Company presented works by the masters of amber handicraft from the Tsarskoye Selo workshop in St Petersburg. The workshop is primarily known for its reconstruction of the famous Amber Room. The exhibits gathered at the exhibition were created precisely for the purpose of reconstructing this famous amber venture or are the makers’ own designs.
But most of all, a trade show means business. The seminars addressed to the exhibitors had the chief aim of providing assistance in future work. One of the speakers was Elżbieta Sontag Ph.D., University of Gdańsk academic, Head of the Museum of Amber Inclusions, the second woman to win the title of the Amber Personality of the Year. Elżbieta Sontag told the audience about the features of natural amber and how it can be told apart from counterfeits. Representative of the P.A.T. Company, Robert Wójcik MA Eng., presented new methods of jewellery design in 3D design software.
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Polish Jewellery’s Trend-Scout Platform
Polish Jewellery’s new Trend-Scout platform has also become part of the art milieu, as it looks for its way in the design maze of the contemporary world. This year, at the première edition of JUBINALE, Marcin Bogusław was chosen to be “the scout” of Polish Jewellery.
This young designer was honoured with a genuine scout’s hat, a silver badge (designed and made by Leszek Sobiech) and a diploma which symbolically refers to the idea of scouting. The young Trend Scout has the organiser’s auspices for the coming year. The co-operation began already at JUBINALE’08 with a promotional stand in the Designer Trends platform and with the participation in fashion shows.
Marcin Bogusław emphasised how much such a form of promotion meant to him, and how it translated into his commercial success. Let what he said on the second day of the show speak for itself: “I’ve already sold everything, even things I haven’t made yet...”
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Conclusion
Many JUBINALE’08 exhibitors and trade visitors are of the opinion that the show began a new era in the organisation of trade exhibitions in Poland. This new quality has as its part the Exhibitors’ Evening organised in a historical manor of Tomaszowice “Shire.” The exhibitors who decided to take part in the event will certainly remember that evening nearby Cracow for a long time.
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Most opinions and post-exhibition feedback proves that a significant part of the exhibitors is satisfied with JUBINALE’08, while for some of them JUBINALE proved to be a bull’s-eye. Strictly speaking, time will tell whether this new jewellery industry platform, this time in the south of Poland, will become a permanent feature in the calendar of Polish trade exhibitions. Both the organisers and the exhibitors now have a whole year for the promotion, image building and work on the new edition of JUBINALE.
The next edition of the show: 5-7 July 2009!
Agnieszka Piwko
Joanna Filipowicz
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